Sixth National Conference on Quality Health Care for Culturally Diverse Populations: Innovative Sessions Engaging Ethnic Media Marketing to Reduce Health Disparities

Engaging Ethnic Media Marketing to Reduce Health Disparities

Tuesday, September 23, 2008: 10:00 AM-12:00 PM, Minn Marriott, 6th Floor - Minnesota Room

We will discuss the value of ethnic media in arming our cultural communities with believable, reliable and accessible information about health policy and access issues that have resulted in the disparity in health outcomes between members of communities of color and the general population. We will discuss instutions and programs that developed policy and practices engaging ethnic media to create awareness and access that result in increased response to and utilization of health resources by people of color.

Presentation Information:

Program: Innovative Sessions
Primary Category: Policy
Subtopics: Assessing learning/performance on cultural competence/disparity reduction, Leadership development/training, Community health education, Disparity reduction, Health literacy, Partnerships with community organizations, Implementing disparity reduction programs

Region Addressed by Presentation: National
Organization: Advocacy Organization
Population/Demographic: African, Hispanic, Asian, Native Am
Keywords: Multicultural Media, Conference broadcast, Ethnic Media, Health Marketing, Videoconference

Website: http://www.insightnews.com/policyForum.asp

Al McFarlane , McFarlane Media Interests, Inc,, Minneapolis, MN

Biographical Sketch:

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